Business Scaling vs Business Growth: All The Little Details
Pexels Image by Kindel Media How about we share a personal story of yours? Once upon a time, your business was a few months old and you were as enthusiastic as ever about it. You put in the work and that natural drive to build your own thing (product or service) led you on nonstop. Then came your first traffic, customer, or partnership - a blithering sign that you truly exist and your stars are aligning. Your pulse raced as your eyes watered and a good dose of dopamine rushed through you. At this point, the world seemed to stop - even your wall clock that ticks so loud - and all you could think of was how to grow your business. There's no way you'd let this good feeling slide, especially since more of it means that your business and finances are thriving! The end. The moral of that short story is that you used the word "growth" when you may have been thinking about "scaling". Trivial? Perhaps so - until you realise how the little details change everyth...